Demand Planning
Description
Generates statistically-driven demand forecasts, incorporating market signals, customer inputs, and promotional events. This capability establishes a single, consensus view of future demand that serves as the foundation for all downstream supply chain planning, reducing uncertainty and improving service levels.
Key Activities
- Statistical forecasting
- Consensus demand planning
- New product introduction planning
- Promotional event modelling
Enabling Systems
- Advanced planning systems (APS)
- Demand sensing tools
- S&OP platforms